Gross Profit is even more important

Written by Jim Heilborn

By now you’ve probably heard me say or write the following at least once; “Don’t just sell furniture…sell the entire environment.”

And now the CDC (Centers for Disease Control -nation’s health protection agency) and the White House COVID-19 Response Team ) agrees with me.

Now before you say, “What, another article about COVID?!,” let me tell you how you can provide an essential service and make additional sales.

I read a fairly lengthy article about preventing COVID and the many variants. We all know about vaccines, social distancing, and wearing masks. We should also be aware of the fact that proper ventilation is also critical to preventing the spread of COVID, allergens, and other pathogens.

BA.5, a new Omicron subvariant of the coronavirus, has become dominant in the U.S., accounting for 65% of infections nationwide, according to the Centers for Disease Control and Prevention. Some experts have called it “the worst variant we have seen so far,” due to its high transmissibility and its ability to evade immunity conferred by vaccination or prior infection.

Ashish Jha, coordinator of the White House’s COVID-19 response said on Tuesday,  “We know that improving indoor air quality by improving ventilation, putting in indoor air purifiers — they can make an enormous difference in reducing infections and spread,” Jha said. “If you are a business or a school or any kind of institution that brings people together indoors, please work to improve the quality of that indoor air.”

There are many companies that make these products. Aeramax is one…but there are many others you can sell.

The worst part of the pandemic may be over but there is still a need for better, safer air quality now and into the future. There are too many companies who think that the air filtration system in their building will be enough but studies have shown it’s not enough.

This is a good time to re-visit your clients and start discussing air filtration. Fall and Winter are not that far away and more people will be indoors once more. The time to take preventative measures is now.

You can be pretty certain that if you don’t discuss this with your clients one of your competitors will. Don’t leave the door open for them to sell to your clients.

December 1, 2022

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